Dealing With Viral Social Media Blunders - 957 Words

Dealing with Viral Social Media Blunders: The emergence of social media has not only transformed modern communications but it has also provided new, unique, and powerful opportunities for organizations to communicate. Most of these organizations and companies have used social media as a platform to promote their businesses through communicating with new, current, and potential clients and/or customers. As a result, social media is gradually developing as an important part of organizational strategy and marketing. However, since social media is relatively a novel discovery, there are several mistakes associated with it that are bound to occur. In most cases, social media postings are permanent and can become viral in a short period of time i.e. few days. Therefore, organizations need to carefully manage their communications in order to deal with the potentially damaging viral social media blunders. Viral Social Media Blunders: An example of a potentially damaging viral social media blunder is the Windows Phone challenge in Santa Clara Microsoft Store. The competition basically involves challenging people to complete a task quicker than a Windows Phone on their smart phone and potentially win a Special Edition Laptop. Individuals who get smoked by a Windows Phone would in turn have the chance of trading their current device for a Windows Phone (Katta par, 1). After participating in a challenge to display the weather of two different cities, one of the contestants wonShow MoreRelatedpaul hoang answers72561 Words   |  291 PagesAmerican government† due to its unethical business practices; so perhaps it does pay to take CSR more seriously The claim that up to 8% of its customers boycotted the company suggests that Wal-Mart can no longer ignore the claims being made in the media Negative publicity might cause major global repercussions for the high-profile multinational Ultimately, the moral dilemma is a subjective one. In order to answer the question, it depends on whose point of view we looked at. Employees will mostRead MoreEssay on Silent Spring - Rachel Carson30092 Words   |  121 PagesCritical Overview, Criticism and Critical Essays, Media Adaptations, Topics for Further Study, Compare Contrast, What Do I Read Next?, For Further Study, and Sources.  ©1998-2002;  ©2002 by Gale. Gale is an imprint of The Gale Group, Inc., a division of Thomson Learning, Inc. Gale and Design ® and Thomson Learning are trademarks used herein under license. The following sections, if they exist, are offprint from Beachams Encyclopedia of Popular Fiction: Social Concerns, Thematic Overview, TechniquesRead MoreDeveloping Management Skills404131 Words   |  1617 PagesInterior Design: Suzanne Duda and Michael Fruhbeis Permissions Project Manager: Shannon Barbe Manager, Cover Visual Research Permissions: Karen Sanatar Manager Central Design: Jayne Conte Cover Art: Getty Images, Inc. Cover Design: Suzanne Duda Lead Media Project Manager: Denise Vaughn Full-Service Project Management: Sharon Anderson/BookMasters, Inc. Composition: Integra Software Services Printer/Binder: Edwards Brothers Cover Printer: Coral Graphics Text Font: 10/12 Weidemann-Book Credits and acknowledgments